Burberry boss says Brexit VAT changes put UK at ‘competitive disadvantage’

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Jonathan Akeroyd says axing of tax break for tourists is damaging sales in retailer’s home market

The boss of Burberry has complained that the UK is at a “competitive disadvantage for global shoppers” which had held back sales in its home market after the government ditched a VAT tax break for tourists.

Jonathan Akeroyd, the chief executive of the luxury British brand which is best known for its signature check and raincoats, said sales to tourists had risen 19% in the UK in the three months to April but they had more than doubled in Paris and were up 43% in Milan.

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